In this new world of social & data-driven business and digitalization, the most used mantra is “Social & Digital Transformation” which, in fact, is a MUST for every single organization that wants to, at least, survive in the new digital landscape that all sectors are moving rapidly.

And the financial sector is specially exposed to this digitalization process. So in order to attract and engage both B2C (investors) and B2B (institutions & professionals) targets in the digital space, Banks have to compete with a very much prepared and dispersed competition comprised of media portals, other Banks & Brokers on line, New Fintechs, New NeoBanks, Stock Exchanges sites,…and last, but not least, the upcoming maximum threat just about to come which are big tech players (Facebook, Google, Amazon, Microsoft, Apple,…) because they’ve got the key cornerstone, that the rest of financial players don’t, to precisely have investors fully engaged: the knowledge of WHO they are and WHAT they want/need.

And they know it because these brands interact with their audience through their digital communities, so people are everyday conversing among them, and with such brands, so these are in the real position to profile leads and clients, and to even anticipate to their needs and desires before they actually ask for them.

However, financial entities just store very much limited information about their clients because they have never worried about knowing and understanding them.

That´s why we have created FinanceHUB, the ultimate Financial Community Platform which transforms financial institutions just “One-way communication” sites into “Multi-conversations” environments, letting them become real “Client´s Centric” organizations where people are really in the centre of their decisions and strategy.